In these contemporary times, women are striving for more. And women are accomplishing more than ever. While there’s no denying our strength, courage, and tenacity, there’s nothing like being able to unwind at home. Encanto is for the woman who wants to relax from the day in stylish and feminine fabrics while embracing peace and relaxation.
What made you decide to get into homewear or loungewear?
Earlier this year, I was searching for my entrepreneurial passion. At first, I was interested in selling lingerie. But when I started researching suppliers, it was difficult to find the quality and style of undergarments I wanted to provide. And after a little more research, I realized there isn't enough comfortable apparel that's beautifully and ethically made in homewear. And I wanted to change that.
Did you have a business before Encanto? And can you tell us a little about it?
Before Encanto, I started my professional career running a successful delivery service for online shops. We provided a comprehensive package of order fulfillment services for online shops from storing, processing, and delivering goods throughout Kyrgyzstan.
Has it been difficult launching a new homewear business during a global pandemic?
Starting a new business already has its challenges. So adding a global pandemic definitely creates new types of challenges for companies - especially with people having to stay home and socially distance themselves. Fortunately, Encanto is a homewear brand. Since people are spending more time at home than ever, we hope that people are encouraged to continue expressing themselves through their personal style. We may not need to pull out our streetwear as often. But, we can find a little joy in what we wear while spending time with our families or while Facetiming friends.
What is the first thing you want customers to know when they discover Encanto Homewear?
The first thing we want our customers to see is the love we put into the brand. We want them to know that when they wear our apparel, they can relax and unwind in soft fabrics, rich textures, and feminine designs. And we also want them to know that they are supporting sustainable fashion, which will help to reduce our carbon footprint.
What sets Encanto apart?
I think what sets Encanto apart is that our clothing is functional and stylish. You can be comfortable and still look good. We also pride ourselves on providing ethical homewear that’s locally made, helping to sustain our community’s economy.
How is your homewear ethically made?
Our homewear is ethically made through a sustainable zero-waste process. Encanto creates clothing from reclaimed materials that other manufacturers consider waste. And we strive for circularity and climate justice to mitigate the fashion industry’s devastating impact on the planet. We make ethical products that last. And we believe that caring for our clothing respects the love and labor that goes into each piece.
What is your vision for Encanto Homewear?
My vision for Encanto is to continue growing the brand. We want more women to experience the comfort and style of our clothing while spending time with their families or just unwinding from the day. And we envision an ethical fashion industry where everyone benefits and thrives.
Can you share a hint about what customers can expect to find in your next collection?
For our next collection, we will be featuring warm and cozy loungewear, dresses, leggings, and more. Watch out for updates on our Instagram for new arrivals.
What is your favorite loungewear or homewear?
My favorite loungewear is our Elara Set in White Cotton. It has a relaxed oversized fit for easy style, and it's super comfy.